First of all, what is the Pantone's color of the year?
A symbolic color selection; a color snapshot of what we see taking place in our culture that serves as an expression of a mood and an attitude.
And what is the color of the year for 2016?
Pantone has announced its 2016 color of the year... Or make that colors!
That's right. For the first time ever, two colors are sharing the title.
Pantone's team of color experts explained the choice in a statement: "Weightless and airy, like the expanse of the blue sky above us, Serenity comforts with a calming effect, bringing feelings of respite and relaxation even in turbulent times. Rose Quartz is a persuasive yet gentle tone that conveys compassion and a sense of composure."
This particular pastel pairing calls to mind a balloon bouquet announcing a pair of babies, but Pantone says that isn’t the aim. These shades, they say, were chosen to convey rosy warmth and tranquility. As for baby stuff, they don’t want to go there. “Rose quartz is not baby pink,” says Leatrice Eiseman who, as executive director of Pantone’s Color Institute, oversees the company’s annual choice of Color of the Year. “It doesn’t have that wimpy feel.”